The BBC's Children in Need campaign is using the new Charity Shortcode range.
A donation of £5 can be made by texting the word 'donate' to shortcode 70077.
The BBC has implemented a text message donation service for its BBC Children In Need event, this Friday 20th November.
Donations of five pounds can be made to BBC Children In Need by sending a text message which begins with the word "DONATE" to 70077. Using this method, people can send donate up to seven times in one day from their mobile phone.
Martin Ballard, Operations Director of the Mobile Data Association, said "We welcome such deployments of messaging which help to speed up the donation process and make mobile donations more accessible to mobile phone users."
"£7.8 million was raised for the BBC Red Nose Day charity earlier in 2009, through £1 and £5 SMS text donations. This shows that there is an enormous appetite for this type of facility."
The full terms and conditions for the Children in Need donations are set out below and on the BBC website.
Terms and Conditions
1. You can donate to BBC Children in Need by texting DONATE to 70077.
2. Text messages cost £5, plus your standard network message charge (based on your service provider rates).
3. Your support will result in a £5.00 donation to BBC Children in Need.
4. The following mobile network operators have waived their charges in order to allow the full £5.00 cost of the confirmation text message (described below) to go entirely to support BBC Children in Need: 3, O2, Orange, T-Mobile, Virgin, Vodafone.
5. You can send a text message between 06.30 on 26th October 2009 and 23.59 on 30 November 2009. Please ensure you spell the keyword (DONATE) correctly and send your text message to the correct short code 70077.
6. If your keyword and short code are valid and your text message is received within the specified times and dates, you will be charged £5 via a confirmation text message and your donation will go to BBC Children in Need. It may take some time for you to receive the confirmation text message. Please wait until you receive it. Each valid text you send will be charged £5 plus your standard network message charge, regardless of when you receive your confirmation text message.
7. You will then receive a free text message giving you details of how to sign up for Gift Aid on your donation.
8. If your short code is invalid, you may not receive a confirmation text message but may still be charged your standard network message charge. You will not be charged the £5 donation as you will not be donating to BBC Children in Need.
9. If you enter DONATE incorrectly, but your text message is sent to 70077, you may still be charged £5 via a confirmation text message and your donation may still be made to BBC Children in Need.
10. You can donate by text a maximum of 7 times each day from the same mobile telephone number. If you try to donate more than 7 times in a day from the same mobile, you will still be charged your standard network rate, but will not be charged £5 for a confirmation text message and will not be donating to BBC Children in Need.
11. All supporters must obtain permission from the bill payer before sending a text message. If you are under 16 years old, you must have your parent or guardian's permission to send a text donation to us.
12. To find out more about the BBC Children in Need charity, please go to www.bbc.co.uk/pudsey.
13. The text service is provided by Mobile Interactive Group Limited. If you have any queries regarding the service, please contact MIG at the following e-mail address: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or write to Mobile Interactive Group Limited, The Tower Building, 7th Floor, 11 York Road, London, SE1 7NX or call on the following Helpline Number 0870 248 0277 (Monday to Friday 9:00 - 17:30)
14. BBC, BBC Children in Need, Mobile Interactive Group Limited and their contractors, subsidiaries and/or agencies cannot accept any responsibility whatsoever for any technical failure or malfunction or any other problem with any telephone network or line, system, server, provider or otherwise which may result in any text being lost or not properly received.
15. BBC Children in Need is a registered charity, number 802052 (England and Wales) SC039557 (Scotland).
16. BBC and BBC Children in Need reserve the right to change these terms and conditions at any time. You should therefore check these terms and conditions regularly throughout the promotion.
17. Should you have any queries please contact the BBC Children in Need Helpdesk on 020 8576 7788.
