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Next workshop Thursday 22nd March - booking now open

In 2011 the Mobile Data Association launched a series of Text Donation Training Days for Charitable organisations. The next workshop will take place on March on Thursday 22nd March at the offices of PhonepayPlus in London.

These workshops are aimed at showing how text-donation is an invaluable part of the fund-raising mix and how simple it can be to implement.
Using the special 70xxx series of Charity Text Donation codes, eligible organisations can obtain VAT-exempt donations from a simple text message, harnessing the simplicity and immediacy of text messaging and maximising the income potential from small donations.

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Incentivated and British Red Cross have extended a contract to continue the charity's successful mobile giving strategy which is currently facilitating the latest East Africa food crisis campaign. Using Incentivated's ‘Iris' messaging platform, British Red Cross are promoting keywords in print, emails and social media, allowing supporters to donate e.g. £5 by texting AFRICA to 70600. Using a range of keywords and price points on different media channels and audiences will help reap the maximum benefit from this appeal.

 
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DEC announces East Africa Crisis Appeal - text ‘CRISIS’ to 70000 to donate £5

 
LEADING UK humanitarian agencies are launching a joint appeal to help more than 10 million people in East Africa parts of which are suffering their worst drought in over half a century.
 
Caught up in the crisis are thousands of families trekking for days across parched scrubland
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MIG’s interactive platform delivers more than 4.3m mobile interactions for Comic Relief

Comic Relief 2011 has raised an astounding £15,168,331 through £1, £5 and £10 text donations, making a significant contribution to the overall £74.3 million raised so far.  In line with previous years, every penny donated goes to Comic Relief thanks to the mobile operators waiving their usual fees and the Treasury confirming no VAT will be charged.
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The Mobile Data Association has launched a series of Text Donation Training Days for Charitable organisations. The next workshop will take place on Tuesday 24th May in London.

These workshops are aimed at showing how text-donation is an invaluable part of the fund-raising mix and how simple it can be to implement.

Using the special 70xxx series of Charity Text Donation codes, eligible organisations can obtain VAT-exempt donations from a simple text message, harnessing the simplicity and immediacy of text messaging and maximising the income potential from small donations.

Read more...
 
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