25 Nov 2009

Mobile Interactive Technology's MIDAS platform delivers 376,568 mobile interactions
Potential income from Gift Aid over £500k

BBC Children in Need launched SMS donations on Monday 26th October 2009 and has raised an incredible £1.75m via mobile through £5 donations, marking a first for the charity. The public have donated knowing that every penny has gone directly to BBC Children in Need thanks to mobile network operators waiving their usual fees and the Treasury confirming no VAT charges. Gift Aid has also been available meaning an additional £1.40 for every eligible £5 donation – Meaning a potential extra income of over £500k.

O2 today announces that it is to cut charges to ensure charities receive an extra 10p in the pound from text donations made by O2 customers from November.

3 November 2009

Charities of all sizes will now be able to receive an estimated extra 10p in the pound for text donations of up to £10 made via dedicated 70 prefix short codes. O2 will ensure registered UK charities that opt to use a dedicated short code will receive 90 per cent of the donation. O2 charges a small fee to cover its network costs, VAT on the cost of the text message, insurance against bad debt, and a range of third party costs.